Riversa

With more than 30 years of experience, Riversa imports and distributes irrigation systems and garden machinery, providing solutions and maintenance for private gardening, sport facilities and golf courses. This rich background has turned them into the market leaders in Spain. We developed a full redesign of the brand and printed elements, updating and revamping their visual identity.

The basic aim of the redesign was to update the brand. We transformed the original symbol into a vivid hexagon, playing with shades of blue and green—the basic colors of water and gardens. We assigned colors to the different departments of the company—gardening, golf and vehicles—to make the hexagon work on both white and color background. Furthermore, we used a clean and rounded typeface to warm up the industrial character of the company.

Year: 2013-14
Art Direction & Design: Gema Navarro, Santos Henarejos
Typographies: FS Albert, Trade Gothic
Website: riversa.es